RUBiS launches Ultra Tec Fuels Campaign

TURKS & CAICOS: With greater and more targeted emphasis being placed on the reduction of carbon emissions globally, RUBiS Turks & Caicos Limited has taken steps to help educate local consumers on the benefits of its Ultra Tec premium Gasoline and Ultra Tec Ultra Low Sulphur Diesel products.

At the recent launch event, held at the Shore Club, RUBiS unveiled its ‘Fuel the Difference’ Ultra Tec Fuels national campaign, aimed at educating Turks & Caicos Islanders on its premium fuels. In effect, the global energy supplier, with 10 year roots in TCI, is upping the ante on encouraging consumers to take a more mindful approach to the quality of fuel products being used in their motor vehicles and equipment.

In line with the focus on premium and value-driven options for fuel users, ‘Fuel the Difference’ showcases the attributes of RUBiS Ultra Tec fuels which include optimizing vehicle operation and increased fuel economy. RUBiS Ultra Tec fuels is engineered with advanced fuel technology to provide better vehicle performance so motorists can drive longer and save money.

Opening the event, Raymond Samuels, Managing Director of RUBiS Turks & Caicos Limited, announced that, “RUBiS provides the highest quality fuel whilst reducing our carbon footprint. This is an important corporate mandate in light of the impact of global warming”. Samuels commented on the Groups’ newest division - RUBiS Renewables – which includes Photosol, a leading independent French solar energy company where Rubis is a majority shareholder; and HDF Energy, the world pioneer in hydrogen-electricity. HDF Energy Caribbean, a subsidiary of the French based HDF Energy, is developing hydrogen-electricity projects across the region including Barbados, Martinique, French Guiana and Trinidad, thereby providing affordable renewable energy supply.

While congratulating RUBiS for its continued commitment to the development and growth of Turks and Caicos, Minister of Education, Youth, Culture and Library Services the Honorable Rachel Taylor in her remarks noted, “This project definitely exemplifies cutting-edge fuel technology and I am elated since it confirms their position as a market leader in their industry. RUBiS has built a strong reputation over the years for innovative and flexible solutions that have transformed the fuel industry. Today’s Ultra Tec Fuels campaign launch will raise the awareness of the availability fuels specifically designed for contemporary engine technology and provide the driving public with value for money.”

Micah Knowles, RUBiS Turks & Caicos Limited Sales & Marketing Manager, revealed the brand campaign, explaining that, “RUBiS Ultra Tec is a scientifically formulated fuel additive, blended to create our technologically advanced fuels. It cleans the engine valves and fuel injectors to enhance vehicle performance and improves fuel economy; lasts longer and saves you money.”

She reiterated that, “with RUBiS Ultra Tec drivers can drive longer, smoother, cleaner and better.” Consumers can gear up to see the new ‘Fuel the Difference’ campaign unfold across its nine service stations in Providenciales and Grand Turk, on a variety of posters, as well as digital boards at the Marketplace round -a-bout by First Caribbean Bank and the Walk-in round - a bout, and newspaper advertisements. The video commercial, which received applause for its eye-catching imagery from around the island, will be aired locally.

Backed by its strong legacy of offering innovative and flexible solutions that have transformed the fuel industry for motorists and commercial and industrial consumers for the past decade — RUBiS is the leading supplier of jet fuel to the Aviation sector and a leading supplier of fuel to the Marine sector.